There’s a sea change occurring in creative circles these days – or maybe it could be called an identity crisis. What does is mean when the star-studded Golden Globes ceremony gets canceled because the Writers Guild of America wants a share of Internet revenue? When one of the top spots of 2007 was filmed by an amateur for $27.00? When an obscure Colorado blender company – Blendtec – can create a viral sensation without even hiring an agency?

Joseph Crump
Avenue A | Razorfish
Executive Creative Director